Profile
Helena works on the identity the market recognizes: distinctive signs, names, packaging and the content the company produces. She combines filings with the Superintendence of Industry and Commerce and, for works, copyright paths, with a reading of how the asset is used in channels, packaging and contracts.
The frequent error is investing in brand or content without enforceable ownership, or signing with agencies and creators without an assignment. Helena orders classes, prior marks and the perimeter of use so the sign and the works can survive growth, franchise or export.
Who they advise
Consumer brands, studios, software houses and companies that publish content or work with agencies, influencers and collaborators.
How we work it
Prior-mark search and collision risk before spending on design or ads. Then registration, use rules and licenses. If a third party is close to the sign, opposition or coexistence is assessed with a commercial criterion.
Typical matters
- Trademark registration and watch in Colombia and strategy abroad
- Ownership of works, software and content between authors and the company
- License, merchandising and distributor brand-use contracts
- Assignments with agencies, freelancers and creators
Focus
- Trademarks
- Copyright
- Licenses
- Admission
- Colombia
- Languages
- Spanish
- Locations
- Colombia · In person and online