Insight
Insight
Analysis on trademarks, software, AI and the Colombian framework (SIC, DNDA). The working method is illustrated without naming clients; this does not replace an engagement.
Trademarks
From a name in use to an enforceable mark in Colombia and abroad
Using a sign in the market does not replace registration before the SIC. In 2025 almost all distinctive-sign filings in Colombia were trademarks: the bottleneck is no longer awareness, it is ownership, classes and watch services.
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Technology
Software, secrets and the illusion of “patenting the app”
In 2025 most patent filings in Colombia came from non-residents. For a local SaaS the asset is usually code (DNDA), know-how (trade secret) and contracts — not an invention title over the interface.
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Technology
Generative AI and copyright: what the DNDA is already refusing
Colombia’s copyright office restates that only natural persons are authors. Output generated 100% by AI does not enter the National Register. That changes contracts, prompts and who signs the work.
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Designs
Product line: register the appearance before the drop
Industrial design in Colombia lasts ten years and is not renewable. Disclosing at a fair or on Instagram before filing can destroy novelty. The launch calendar is the file.
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