Innovation is not enough: IP is still outside the business model

What 2025 and the survey show

Colombia advanced in volume of protection, especially trademarks. PONS IP’s IP.CO study, with 410 companies of different sizes and sectors, concludes that recognizing the value of IP is not the same as integrating it into the business model. What is missing is executive training, practical tools and a counterpart who joins innovation, filings and exploitation.

That matches what we see in boutique work: the founder files “the logo”, product launches without a design application, and legal appears when there is an opposition or a round. It is not an abstract culture problem: it is an inventory problem.

Minimum governance of the asset

A list of signs, works, software, designs and secrets. Owner in the company. A calendar of renewals (trademarks, ten years) and expiries (designs, ten years non-renewable). Who authorizes a disclosure that can destroy patent or design novelty.

Gazette and marketplace watch. Template contracts with agencies and developers. That fits a SME: it does not require a 40-person department. It requires someone to own the list.

How we bring it down to earth

Portfolio diagnosis, priority of SIC and DNDA filings, secrets with real measures, and a reaction protocol. The insight does not replace an engagement: it orders the conversation so you do not start with the wrong form.