Updates
What we just published: short alerts and readings. In-depth analysis lives in Insight.
Trademarks
Using a sign in the market does not replace registration before the SIC. In 2025 almost all distinctive-sign filings in Colombia were trademarks: the bottleneck is no longer awareness, it is ownership, classes and watch services.
Technology
In 2025 most patent filings in Colombia came from non-residents. For a local SaaS the asset is usually code (DNDA), know-how (trade secret) and contracts — not an invention title over the interface.
Colombia’s copyright office restates that only natural persons are authors. Output generated 100% by AI does not enter the National Register. That changes contracts, prompts and who signs the work.
Designs
Industrial design in Colombia lasts ten years and is not renewable. Disclosing at a fair or on Instagram before filing can destroy novelty. The launch calendar is the file.
Strategy
Two companies that co-develop without splitting prior IP, future IP and exit are building a dispute in six months. The contract is not distrust: it is the map of who may exploit what.
The 2025 IP.CO study (PONS IP, 410 companies) and SIC figures agree: plenty of trademark filings, little management. The intangible enters planning only when a third party appears in the Gazette or an investor is at the table.
